Heart Bingo Relaunch With Olly Murs & Free Games
All details below were correct when published on 28th September 2021. 18+. UK Only. Wagering terms and conditions apply. Please gamble responsibly.
The bingo merry-go-round continues with Heart Bingo finally relaunching on Pragmatic Play in conjunction with Betvictor. For 10 years the popular radio station’s bingo site had been powered by Gamesys and even just recently a sister brand, Smooth Bingo, was launched. However for whatever reason Heart and Gamesys couldn’t agree on a way forward and so like The Sun before it, has moved on to pastures new. Opting for Pragmatic Play – the plugin product favoured by Jumpman, PlayOJO, Butlers and many others – is a big risk as is moving to a new platform. Players like their familiar surroundings. Despite our own misgivings Heart may well have pulled off one of the best platform moves to date – at least so far anyway.
From HBingo To Heart Bingo
When Gala Bingo recently made their move to Entain they did it with little fanfare. The site barely changed and it was only once players had logged in that they spotted the room changes. To be fair Gala did try and smooth the process by replicating some of their popular destinations such as Coronation Street Bingo and Coconut Island. Heart’s move on the other had hasn’t exactly been kept underwraps. Betvictor launched HBingo a month or so ago as a precursor to the new site whilst on the Gamesys side Double Bubble Bingo was created to fill the impending void that would be created by Heart’s departure. This gave all parties plenty of time to hone their products to be the best for the players.
What’s New At Heart Bingo
Had HBingo simply been renamed Heart Bingo then the move would have been questionable. But instead of a rebranded HBingo we actually got a whole new experience. Heart have signed up Olly Murs as a brand ambassador and even created a slot – Big Box Bonus – featuring the singer. All the usual Pragmatic Play rooms are available but Heart have added their own in the shape of Heart Bonanza Bingo. This is joined by Drop Pots, a new must win jackpot room from the network, and an exclusive Reels Room where players can play bingo for the chance to win slot spins on Release The Kraken. Session Bingo and Free Bingo games all add to the mix.
Play Free Heart Bonanza
The biggest surprise about the new Heart Bingo launch is that they still have a daily free game. Purveyors of the old site – and indeed Jackpotjoy – will know that qualifying players can play the likes of Tiki’s Catch Of The Day daily for the chance to win spins and cash prizes. Obviously by moving platform Heart would lose that option. However rather than ditch it altogether they’ve launched their own game. It’s called Heart Bonanza which is a bit confusing because that’s also the name of their bingo room! Anyway Heart Bonanza is free to play for 14 days after registration and gives you the chance to win spins, tickets and cash. Login each day to pick 6 squares from a grid and see if you can match enough of the same symbols in order to win a prize.
Is It A Good Move
In terms of transition from Gamesys to Pragmatic Play we think Heart have done a pretty decent job. It’s obviously a new environment but by roping in Olly Murs, adding an exclusive room and having a free game definitely softens the transition. Longer term it’s going to be a case of wait and see. We’re still not sold on the Pragmatic Play platform even though it does now have a bunch of big brands on board (PlayOJO, Betvictor, Butlers, Crown, Mirror etc.). We feel it should be attracting more players and be able to take on Dragonfish and Playtech. Heart Bingo could improve it’s fortunes further and the smooth platform change is a good starting point.