New Bingo Sites & Closing Bingo Brands
It’s been a long time since we did a round up of new bingo brands – and there’s good reason! This is because quite frankly there hasn’t been much to shout about. Other than the arrival of Buzz Bingo and MrQ during in 2018, the majority of new additions have been either additions to the Jumpman or Dragonfish platforms. In previous years Cozy Games would usually be part of that group, but they’ve instead been busy closing sites down.
Before we wave goodbye to a number of brands we can first say hello to a handful of newcomers. Recent additions to Penny include Love Hearts Bingo, Bingo Storm and Balmy Bingo. The latter joins the Jumpman 15 Network whilst the other two are additions to the no wagering Real Money Network powered by Dragonfish. Whilst it would be lovely to suggest that these new brands are destined for big things we’re not so sure any will be rocketing up the charts.
However, Love Hearts and Bingo Storm at least get kudos for offering something extra beyond the network deal. For example Love Hearts has The Royal Room (networked with other brands) and Bingo Storm has a bonus wheel. Balmy Bingo sadly offers nothing out of the ordinary and is in fact the same as other new additions to the Jumpman Platform. Mystery Wins, Dear Bingo, Slots Train, Fluffy Spins, Late Casino, Crazy King, On Point Bingo and Incredible Spins are just some of the 15 additions to the network since the launch of Balmy!
Whilst Jumpman are piling up their brands, Cozy Games are downsizing. Cozy Games were purchased in 2017 by GVC (who own Foxy Bingo, Gala Bingo, Ladbrokes and Coral). GVC moved Foxy, Cheeky and Think to their purchased platform (called ElectraWorks) in 2018 and this sparked a series of closures. Think surprisingly closed down in April 2019 but they weren’t the only one to shut the virtual doors.
In fact this year over 20 different Cozy brands have closed. These include Harrys, Gone, House Of Bingo and our very own Snappy. We anticipate that even more of the 100+ sites still open will suffer the same fate. Cozy closures haven’t been confined to bingo sites either. Most of the brands that launched on the mobile casino network have been closed down.
More To Follow
We anticipate that there will be a few more closures and just a handful of new additions as 2019 progresses. Increased taxation, changes in bonuses and market saturation has had a huge impact on online bingo. Smaller sites that were once profitable can no longer function whilst bigger networks are focusing on a smaller number of brands. A lack of diversity within the sector also doesn’t help. Far too many sites are no longer offering anything exclusive either on site or with social media.
Without a doubt online bingo does need this kind of shake up. The arrival of MrQ, the first proprietary platform for several years, and the no wagering Buzz Bingo on Virtue Fusion have been a blessing. However, more needs to be done. The industry cannot keep churning out Jumpman brands – where the bingo offering is limited – nor can it rely on Dragonfish no wagering sites to inject interest. The many closures should be seen as a good thing for online bingo, but those that remain open need to improve to spark public interest.
New Bingo Sites
New Players Only. Min first bingo deposit and spend £10 = £50 bingo bonus. Wagering reqs apply: 4 x. Bingo Bonus Bonus valid for 1 week after credit. 18+. begambleaware.org. Terms Apply.
New Players Only. Min dep £5. £70 bingo tix + 5 Spins on Twin Spin slot. Bingo: 10 tix to £2,500 Real Cash 18+. begambleaware.org. Terms Apply.
New Players Only. Code BINGOSTAR required. Min deposit £10. 300% Match up to £30 in bingo bonus funds (5x wagering, 4x conversion) + 50 bonus spins valid on Starburst (30x wagering, 4x conversion) 18+. begambleaware.org. Terms Apply.
New Players Only. Minimum deposit £10, £8 maximum win per 10 spins, maximum bonus conversion £250, 65x wagering requirement. 18+. begambleaware.org. Terms Apply.
Wagering terms and conditions apply. All details above were correct when published on April 30, 2019.
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